Vision
01
The AI-Native
GTM Playbook
Go-to-market is being rewritten from scratch.
Here's where I believe it's going — and what the winners will look like.
Build for Intent, Not Forms
I've never bought into gated content and lead scoring. Real demand comes from educating people and earning genuine intent, not from faking signals.
The End of Average
When everyone has access to the same AI tools, the differentiator becomes judgment, taste, and strategic thinking. Great marketers will do better work than ever. Average ideas and average execution just won't have anywhere to hide.
The Best GTM Teams Will Be Tiny
AI collapses the cost of execution. Small, opinionated teams will move at the speed of light while bloated orgs are still scheduling alignment meetings. Ten people with AI will outperform a hundred without it.
Revenue Leadership Is Architecture
The modern CRO builds systems: pipelines, workflows, and automations. And still needs to close deals, coach teams, and understand what customers actually want. The line between builder and leader is dissolving — and that's a feature, not a bug.
Writing
02
Opinions, unsolicited
I write about AI, B2B SaaS, GTM strategy, and leadership. Sometimes people even read it.
Projects
03
Things I've built
SaaS products, games, apps, content and art. I have a lot of side projects.
Events & Speaking
04
On Tour
Where to find me next. Conferences, meetups, and the occasional podcast.
Upcoming
Contact
05
Let's
talk.
Whether you want to talk AI, GTM strategy, or Sporting's latest match, I'm always up for a good conversation.
Available for
Speaking
Available for conferences, podcasts, and panels on:
© 2026 Fernando Amaral
FA