FernandoAmaral - Fernando Amaral

Extinction by AI: A terrifying interview with ChatGPT

GPT-4 is out and I’ve talked to it about the impact of general AI on the future of humanity. We explored the existential risk hanging over humankind and ChatGPT (using the persona Dr. Adrian Valerius) explained in great detail how everything can go terribly wrong.

Leadership

The OKRs myth: Why so many organizations get it wrong and how to fix it

In this article, I will identify the biggest challenges companies face when implementing OKRs and share practical advice to avoid the pitfalls of the most popular goal-setting framework in the tech world.

Marketing

Stop playing the SEO game: Find your sources of influence

SEO - Search Engine Optimization - was always my favorite digital marketing tactic. After talking to Rand Fishkin (founder of Moz and SparkToro) and doing some introspection, I am ready to question the value of SEO in 2021 and beyond.

Marketing

Thinking in Systems: Everything we know is a model

Understanding how systems work is invaluable, no matter what your goals are. Whether you want to create a better Marketing model or aspire to solve the global challenges that threaten our planet, Thinking in Systems is the place to start.

Personal Growth

How to choose your next job at a Tech Startup

Tech startups are always looking for talent, and joining a startup can be the best option if you're looking to challenge yourself and fast-track your career.

Marketing

Marketing Done Right: B2B SaaS Marketing

I was recently invited to talk about my experience in B2B SaaS Marketing by Rui Nunes, who started the Marketing Done Right movement to showcase the strategies, methodologies, and best practices that have been proven to work for long-lasting brands.

Leadership

Managing up: 9 essential tips from experienced leaders

Being able to manage up is a vital skill for anyone in any organization, and it’s something that most of us struggle with at some point in our careers. I've asked experienced leaders to share their learnings and summarized them in 9 practical tips.

Personal Growth

No Hard Feelings: Your permission to be human at work

Emotions in the workplace can be embraced and managed to create better outcomes for yourself, your team, and your company. Mastering emotions can be the secret power that sets you apart as a professional.

Marketing

Quantity before Quality: Doing more is always the right choice

The quality versus quantity debate shows up in content marketing all the time. Does more content lead to more traffic and more sales? Or, is sporadically publishing captivating content the key?

Leadership

Don't be that leader: The good, the bad, and the ugly of delegating

If you are in a leadership position in a fast-growing business, you need to stop doing everything yourself and start delegating as much work as possible to your team. But, delegating effectively and empowering people takes courage, practice, and skill.

Productivity

Why we sleep: The secret to a healthier, more productive life

In Why We Sleep (Unlocking the Power of Sleep and Dreams), the author warns us about a dangerous global epidemic: sleep loss. The book and all the research it exhibits had a profound effect on how I think about sleep.

Marketing

The Netflix effect: The most powerful content marketing channel in the world

In a world where people have the attention span of a goldfish, there is one marketing channel capable of delivering hours on end of branded content into the brains of millions of avid consumers: Netflix.

Personal Growth

Reading challenge: How to read more than 40 books every year

If I could offer two pieces of advice to my younger self, it would be to travel more and to read more. Seeing as travel is off the cards for most of us during the current troubled times, I’ve been dedicating more and more time to reading over the last twelve months or so. Here's what I've learned.

Productivity

Inbox Zero: The practical guide to freeing your mind and being more creative

If you want to feel that you are in control of your e-mail inbox and not the other way around, you should try Inbox Zero.

Leadership

Start with WHY: A simple framework for great leadership

Simon Sinek identified a pattern in the thoughts, actions, and communication of great leaders like Steve Jobs, Martin Luther King, or the Wright brothers. Learn how they used the "Golden Circle framework" to inspire their team and influence their customers.