Marketing - Fernando Amaral

Generative AI and the end of Stock Photographers

The rapid advancements in generative AI are set to disrupt the traditional stock photography industry, leading to a fundamental shift in the way images are created, distributed, and priced. I will show you the impact of AI-generated images, and explore how the market could adapt to this technology.

Marketing

Stop playing the SEO game: Find your sources of influence

SEO - Search Engine Optimization - was always my favorite digital marketing tactic. After talking to Rand Fishkin (founder of Moz and SparkToro) and doing some introspection, I am ready to question the value of SEO in 2021 and beyond.

Marketing

Thinking in Systems: Everything we know is a model

Understanding how systems work is invaluable, no matter what your goals are. Whether you want to create a better Marketing model or aspire to solve the global challenges that threaten our planet, Thinking in Systems is the place to start.

Marketing

Marketing Done Right: B2B SaaS Marketing

I was recently invited to talk about my experience in B2B SaaS Marketing by Rui Nunes, who started the Marketing Done Right movement to showcase the strategies, methodologies, and best practices that have been proven to work for long-lasting brands.

Marketing

Quantity before Quality: Doing more is always the right choice

The quality versus quantity debate shows up in content marketing all the time. Does more content lead to more traffic and more sales? Or, is sporadically publishing captivating content the key?

Marketing

The Netflix effect: The most powerful content marketing channel in the world

In a world where people have the attention span of a goldfish, there is one marketing channel capable of delivering hours on end of branded content into the brains of millions of avid consumers: Netflix.

Leadership

Start with WHY: A simple framework for great leadership

Simon Sinek identified a pattern in the thoughts, actions, and communication of great leaders like Steve Jobs, Martin Luther King, or the Wright brothers. Learn how they used the "Golden Circle framework" to inspire their team and influence their customers.